Halden Coffee Roasters
Repositioning a family coffee roaster from wholesale supplier to a direct-to-consumer brand, with a new identity, a modular packaging system and a subscription store.
- Brand Strategy
- Identity Design
- Websites
Independent brand & digital studio
Booking new projects from January 2027
We design brands and products that move people.
Tessera is an independent studio in Lisbon. We partner with founders and ambitious teams to turn sharp strategy into identities, websites and digital products that earn attention, and keep it.
About the studio
About Tessera
Tessera is a studio of strategists, designers and engineers. For more than a decade we have helped founders and growing teams build brands with a point of view, and products people genuinely enjoy using.
- Founded in Lisbon
- 2014
- Brands and products launched
- 140+
- International design awards
- 27
- Clients return for a second project
- 9 in 10
Selected work
Work we are proud to put our name on.
A few recent projects across brand, product and web. Every one of them started with a conversation like the one we would love to have with you.
2025
Ledgerly
Brand and product design for a bookkeeping app that helps freelancers and small studios close their books in minutes instead of weekends.
- Identity Design
- Digital Products
Casa Lumen
Naming, identity and a booking-first website for a twelve-room hotel in a restored 18th-century townhouse in Lisbon's Príncipe Real.
- Brand Strategy
- Identity Design
- Websites
- Campaigns & Content
Volta Cycles
Identity, e-commerce and a launch campaign for a direct-to-consumer electric bike designed for everyday city riders.
- Identity Design
- Websites
- Campaigns & Content
What we do
Strategy, design and technology, under one roof.
We work as an extension of your team, from the first workshop to launch day and beyond. Bring us in for a single discipline or end to end.
Brand Strategy
Positioning, naming and narrative that give your company a clear point of view and a story people repeat.
See related work(03)- Research and audits
- Positioning
- Naming
- Messaging and tone of voice
- Brand architecture
Identity Design
Distinctive visual systems, from logo and typography to motion, built to flex across every touchpoint.
See related work(06)- Logo and wordmark
- Visual identity systems
- Packaging
- Brand guidelines
- Motion identity
Websites
Fast, accessible marketing sites and online stores that turn attention into action and stay easy to run.
See related work(04)- UX and content strategy
- Web design
- Development
- E-commerce
- CMS and SEO
Digital Products
Product design for apps and platforms, from the first prototype to a design system your team can scale.
See related work(01)- Product strategy
- UX research
- Interface design
- Prototyping
- Design systems
Campaigns & Content
Launch campaigns, art direction and content that put a new brand in front of the right people.
See related work(03)- Launch campaigns
- Art direction
- Photography direction
- Social content
- Motion and video
How we work
A clear process, no surprises.
Every engagement follows the same four stages, scaled to your project. You always know what is happening this week and what comes next.
Discover
We start with your business, not your brief. Interviews, audits and market mapping turn assumptions into insight.
2 to 3 weeks
Define
Positioning, strategy and the one idea everything else hangs on, agreed together before a single pixel is pushed.
1 to 2 weeks
Design
Identity, product and web design developed in the open, with weekly reviews and real content from day one.
4 to 10 weeks
Deliver
We build, test and launch, then hand over systems, guidelines and training so your team can run with it.
2 to 6 weeks
Kind words
What our clients say
Tessera found the story we had been telling customers for sixty years and finally gave it a shape. Our regulars noticed before we said a word.
Inês Halden
Managing Director, Halden Coffee Roasters
The team
Small by design. Senior hands on every project.
There are no account managers between you and the people doing the work. Every project is led by a partner and supported by a trusted network of specialists in motion, 3D, copy and engineering.
Marta Vieira
Founder & Creative Director
Led brand teams in London for a decade before founding Tessera in 2014. Believes the best work starts with a brave brief.
Ethan Lau
Strategy Director
A former journalist who turns messy research into positioning teams can actually use. Leads every discovery phase.
Aiko Tanaka
Design Director
Shapes our identity and product work. Previously built design systems for two of Japan's largest retail brands.
Tomás Ribeiro
Head of Technology
Builds the websites and design systems behind our work, with a soft spot for performance budgets and accessibility.