Clinical skincare with the warmth of a family pharmacy
Brand strategy, packaging and launch content for a dermatologist-founded skincare range sold through pharmacies across Southern Europe.
- Client
- Solène Skincare
- Industry
- Beauty
- Year
- 2023
- Timeline
- 14 weeks
The challenge
Dr. Claire Solène had formulated a short, effective range for sensitive skin. Pharmacies wanted it, but the shelf was split between cold clinical brands and influencer labels promising miracles. The brand had to earn the trust of pharmacists and feel personal to customers, all within strict rules about what skincare packaging is allowed to claim.
Our approach
We built the brand on the founder's own voice: plain-spoken, precise and kind. The packaging uses a restrained typographic system in which every product states exactly what it does in one line, with ingredient percentages printed proudly on the front. For the launch, we art-directed a content series filmed in the founder's clinic, answering real patient questions rather than selling transformations.
Visual system
The palette.
The core colours of the identity, carried across every touchpoint from the first sketch to the final launch.
- 01 Primary#F4EFEA
- 02 Secondary#D8C3B4
- 03 Accent#2F3A40
Results
What changed.
- pharmacies stocking the range at launch
- 340
- new markets in the first year
- 2
- organic views of the launch series
- 1.2M
The outcome
Solène launched in 340 pharmacies and expanded into two further markets within its first year. Pharmacists now cite the clarity of the packaging as the reason they recommend it, and the content series has become the brand's main channel.
In their words
They made a scientist sound like a person. Our packaging finally says what I would say to a patient.
